Xed Institute of Management Singapore
Xed has been founded by alumni of IIT Kanpur and ISB to cater to the ever-growing need of Customized Education in India, Middle-East, and Far East. XEd boasts of an enviable list of global partner schools and top international faculty to help in building a strong learning framework for your employees. They are the region’s largest provider of Custom Education for Senior Leaders.
The Opportunity
Xed wanted to increase awareness and generate leads to their Executive Program in Management.
The Strategy
MediaDonuts chose platforms like Facebook, Linkedin, Google Search and Display for this campaign, ads were displayed across social platforms, i.e. Facebook and Linked, Search Ads and Display Ads on Google.
The Results
35,91,064 impressions
30,883 clicks 0.9%
CTR 1,940 leads
Insights
- We received overall clicks of 30,883 with CTR 0.9% and 1,940 Leads
- The total conversion rate is 6.3% on overall clicks
- Majority of the impressions and clicks reached is on mobile smart phone devices with high android device penetration
- Overall, on the campaign most people were active from 11 AM to 2 PM and from 5 PM to 11 PM. We see maximum impressions and clicks activity during this time.