What is the business outlook for the region now that restrictions have eased up?
I think overall we see that the economic climate is improving. Of course there's a lot of uncertainty, but given the fact that markets are now slowly opening up, that brings a lot of potential and I think the economies are improving also in Southeast Asia. That's very exciting and we're very bullish about our prospects for 2022 as a company. We had an amazing start to the year well above expectations and we're hoping the trajectory continues in Q2.
I’m also very proud of the fact that in Q1, all of the markets we’re operating in grew, year-on-year, in high double digits. It's incredible that it's not driven only by one country or by one solution—all of the business units and all of the different markets are growing and are actually overperforming on expectations. So, there’s no better position to be in and hopefully it will continue throughout the year.
What innovations or new partnerships can clients look forward to this year?
There's always conversations ongoing, and our focus will definitely be expanding partnerships, but strategic partnerships. They have to make sense in the way the company is growing and therefore we look at our business. We have three strategic pillars which we want to continue to grow in the coming years, both through partnerships as well as innovations, which are Social Media (Twitter, TikTok, Tinder, etc.), Mobile App Performance (Proprietary Solution), and Commerce Media Solutions (Criteo, Carousell Media, etc.). Therefore, the direction will be to continue to focus on these three pillars.
What has been the impact of the company’s rebranding in Q2?
For Entravision MediaDonuts, the rebranding has paved the way for accelerated growth and a stronger demand from clients for innovative services and media solutions, all of which the company is already providing through its partnerships with big tech platforms like Twitter, TikTok, Spotify, and Criteo, among others.
What is the vision for the company, and when can we say that we are successful?
Creating and building a company is always a journey; there will never be an endpoint. We will always have new ambitions. I think our journey so far has been successful, and I’m very, very proud of the team that helped accomplish that to get to where we are, and to achieve this incredible growth year after year, for six consecutive years in Asia. It’s very remarkable. Every year I always think, oh, it’s going to be such a challenge to do even more and do even better, to keep on growing at this incredible rate, so of course we’re very proud of the team to achieve that.
But the other vision for the future will be, on the one hand, to continue to grow our existing markets and our existing teams, and to also provide growth opportunities for our team members, so that means additional representations, or growing our current ones by providing additional solutions and innovations.
Secondly, it’s also our market expansion. We already opened up a new market this year with Bangladesh, and we have on the roadmap other markets in the near future—Cambodia and Nepal—but we are definitely looking beyond that. So the vision will be to expand geographically, but also to continue to grow in all our existing markets and to really build out those three pillars, which are now social media, mobile app performance, and commerce media solutions. Perhaps there will be pillars added along the way if we win big representations. Whether that will happen or not, the future will tell.
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Following the acquisition of MediaDonuts by global advertising, media, and ad-tech solutions company Entravision in July 2021, the online advertising and technology company is now known as Entravision MediaDonuts, and along with this rebranding it has launched an updated logo, effective April 1, 2022.
Prior to the acquisition, Entravision had a presence in more than 20 countries across the United States, Latin America, and Europe. With Entravision MediaDonuts, the company taps into a new consumer market of nearly 400 million digitally connected consumers across Asia, including those located in Vietnam, Thailand, Malaysia, Indonesia, Singapore, the Philippines, India, and Bangladesh..
“We believe that the incorporation of MediaDonuts into the Entravision platform adds leadership, sales operations, and digital offerings that will further propel our digital efforts,” Walter Ulloa, chairman and CEO of Entravision, said in 2021 when the acquisition was announced.
For Entravision MediaDonuts, the rebranding has paved the way for accelerated growth and a stronger demand from clients for innovative services, such as insights and media planning, programmatic buying, and media representation, all of which the company is already providing to big tech brands like Twitter, TikTok, Spotify, and Criteo, among others.
“The rebranding to Entravision MediaDonuts marks another milestone for our company. It’s very exciting to be part of Entravision, a leading global digital media and advertising company whose vast global platform provides us additional resources to continue to grow and expand,” says Pieter-Jan de Kroon, CEO and Founder of Entravision MediaDonuts.
De Kroon adds, “Our customers, new and old, can be assured that we will continue to provide quality media solutions, exceptional service delivery and innovation across all of our services, each of which is focused on helping our partners and clients grow.”
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Did you know?
Eight out of 10 of Southeast Asia’s internet users, or roughly 350 million, are digital consumers, according to the e-Conomy SEA 2021 Report. By 2030, it is forecasted that online shopping will become the norm for consumers of all ages, in both urban and rural areas, and almost 50% of retail spending will happen online.
What this means for marketers: As market penetration increases, it will be crucial to not just acquire users, but also to grow customer stickiness and aim for repeat purchases.
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Entravision MediaDonuts is continuing its expansion in Asia in the second quarter of 2022 with a new office in Dhaka, Bangladesh, its eighth in the region.
The media and advertising industry in Bangladesh has grown significantly in the last few years, data suggests. The internet penetration is currently at 31%, representing 53 million connected consumers, with the number continuously growing in double digits. Trend analysts are seeing a shift from traditional to digital channels, which is expected to accelerate in the next five years. Digital ad spend is forecasted to reach USD 400 million in 2022 and is expected to grow at an annual rate of more than 10%, making Bangladesh an important market for growth.
“We are thrilled to launch Entravision MediaDonuts in Bangladesh,” says Pieter-Jan de Kroon, CEO and Founder of Entravision MediaDonuts. “With a population of 166 million, Bangladesh has a young, large, and dynamic population which is an incredible opportunity for advertisers to connect with the GenZ and millennial audiences through the wide range of performance and social advertising solutions we’ll be offering in this market.”
For more information, contact Sujan Chowdhury, Head of Business Development at Entravision MediaDonuts Bangladesh, at sujan.chowdhury@mediadonuts.com.
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Entravision MediaDonuts CEO Pieter-Jan de Kroon will be in France from June 20 to 24, 2022, along with Entravision executives, for the Cannes Lions Festival. This year, the highly anticipated global event will be focusing on six areas of creativity: Sustainability; Diversity, Equity and Inclusion; Data and Technology; Brand Creativity and Effectiveness; Talent; and Business Transformation.
To learn more about the marketing performance and branding solutions platforms of Entravision MediaDonuts, set a meeting with Pieter directly.
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