Netflix Series “Mismatched” Gets a Boost with Tinder Polls
Netflix is an American media services provider and production company. The company's primary business is its subscription-based streaming service which offers online streaming of a library of films and television programs, including those produced in-house.
The Opportunity
Netflix India wanted to promote its upcoming series “Mismatched” and wanted to take an opinion from users if they like Dimple or Rishi. Based on Sanhya Menon's bestselling book, When Dimple Met Rishi, “Mismatched” is an easy, lively romantic comedy.
The Strategy
We suggested Tinder Platform to create Native Polls and check with users who their favorite character is between Dimple and Rishi. Tinder has a younger and mid-aged level audience who consume lot of content on entertainment on OTT Platforms.
The Execution
We executed Native Polls within the Tinder platform.
1. Tinder users were invited to take the poll within their native Tinder flow.
2. Age Group Targeted: 18- 35
3. Days used: 2 weeks
4. Device Targeting – Smartphones
5. Gender – Male+ Female
6. Result page integrated within Tinder platform Vertical: OTT
Polls
Tinder Polls are a great way for Tinder users to let their voices be heard!
The execution is simple:
1. Tinder users are invited to take the poll within their native Tinder flow.
2. Once they accept, users are taken to a short series of questions where they can drag left or right to indicate their answers.
3. At the end of the poll, users will see their results.
4. Users will also have the option to share their results socially or tap to your brand’s destination page.
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The Results
1. Strong performance against the benchmark specially CTRs which was at 36.44%
2. Polls completion rate exceeded the desired benchmarks.
3. Poll was shared for a total of 185 times on Social Media.