Entravision and Spotify Join Forces to Launch Spotify Advertising in Thailand Penetrating Audio Marketing on Most Favorite Platform

 

In Spotify Made For You event, held first time in Thailand, Spotify Advertising was officially launched with Entravision as Spotify’s advertising distributor who has selected the best for brands and agencies that are particularly fascinated in audio marketing. 

(Pun Putimahatama, Business Head – Spotify, Entravision)

“Audio has such a paramount importance in creating ad recall as we have found that most customers want ads that communicate directly with them or that makes them feel that the ad is ‘Made for Them’. According to study on consumers’ behaviors, customers nowadays not only consume media through screen anymore. 77% of Thais listen to audio while driving, 61% listen while concentrating and 58% listen while exercising. These numbers tremendously resonate with the strengths of Spotify,” said Pun Putimahatama, Business Head of Spotify, Entravision

Putimahatama also added that Spotify Advertising can help brands reach target audience in any moments of their life with personalized message tailored to their mood as 75% of Spotify’s users reveal that they can remember ads more clearly when ads relate with the moment of their life.

 

(Two distinguished panelists in the middle: Banane - Siwat Homkham, Music Director of Mellow Tunes (left) and Toon from Stoondio (right))

The event is also honored by Banane - Siwat Homkham, Music Director of Mellow Tunes and Toon from Stoondio who led the discussion under the topic of “2023 Listening Behavior & Audio Marketing Trends” with case studies from reputed brands with successful audio marketing to inspire all participants.


(Proxie Band Members)

 The event ended beautifully with Proxie Band, a popular boy band with spectacular performance on Spotify of over 831,704 unique listeners in the previous month and hits songs like “Silent Mode” and “Unnoticed” that were on the chart since the first day of release.

 (Pieter-Jan de Kroon, President APAC of Entravision)

 Finally, Pieter-Jan de Kroon, President APAC of Entravision, expressed his gratitude to all the distinguished guests and concludes “Entravision has been partnered with Spotify Thailand and Spotify in other countries for so long. We have introduced the best solutions for brands and agencies to create great campaigns and communicate with millions of Thai Spotify’s users with highest effectiveness.”

For those who are interested in doing marketing and advertisements on Spotify, please consult with Entravision at [email protected].