foodpanda, through Entravision MediaDonuts Philippines, wins a Silver at the 2022 Marketing Excellence Awards

Online food and grocery delivery platform foodpanda clinched a Silver Award at the recently concluded 2022 Marketing Excellence Awards for its #Cravingfor Emoji Engine campaign on Twitter.

The ad campaign, which ran on the social media platform from October 22 to November 30, 2021, and facilitated by Entravision MediaDonuts Philippines, is one of three grand winners under the Excellence in Social Media Marketing category. 

Congratulations!

Pieter-Jan de Kroon is Singapore Business Review’s Advertising Executive of the Year

Entravision MediaDonuts CEO Pieter-Jan de Kroon took home the Advertising Executive of the Year award given by the Singapore Business Review (SBR), which recognizes Singapore’s most exceptional business leaders.

The SBR Management Excellence Awards 2022 held recently at the Shangri-La Singapore is a toast to the most outstanding leaders for their hard work and dedication that brought tangible contributions to their businesses.

“It’s a great honor to receive this award,” de Kroon said during his speech. “It is a recognition of our accomplishments as a team in APAC! I would like to thank our outstanding team for believing in our project. I’m very proud of what we have achieved together so far and look forward to keep pushing boundaries together.”

De Kroon’s win is a testament to his leadership and the successful journey of Entravision MediaDonuts into becoming an esteemed player in the digital advertising industry. The acquisition of MediaDonuts by Entravision, a diversified global advertising, media, and ad-tech solutions company headquartered in Los Angeles, USA, and publicly listed on the NYSE in July 2021, further solidified this position and brought the company even bigger successes.

Entravision MediaDonuts adds value to advertisers through the three pillars on which it is founded: Social Media, Retail Media, and Performance Marketing. In the last five years, the company has expanded its operations to 9 countries in Asia-Pacific and secured strong partnerships with big tech platforms like TikTok, Twitter, Spotify, and Criteo, among others. For 2023, Entravision MediaDonuts is focused on expanding its portfolio with more platforms and acquiring new markets.

Says de Kroon: “Our strategy for the coming years will be to continue building our product offering and capabilities within these three pillars while continuing to expand geographically. In a nutshell, we will be bringing our existing partnerships with big tech platforms to new markets and new platforms to our existing markets.”

Media Day: Entravision MediaDonuts shares news of strong growth in Asia-Pacific with Philippine, Indonesian press

Pieter-Jan de Kroon, CEO of Entravision MediaDonuts, said that the company continues its strong growth trajectory and expansion in the region, which has only accelerated further since the acquisition by Entravision in July 2021.

On separate occasions, de Kroon spoke before the Philippine media and Indonesian media to deliver the good news. 

Said de Kroon, “2022 is shaping up to be a stellar year for our company.”

The Philippines is a dynamic and high-growth economy–and the growth rate of the advertising industry, especially digital, is proof of that. A study by eMarketer in March 2022 projects digital ad spend in the Philippines to total USD 585.7M by end of the year. The amount is expected to rise to USD 631.9M in 2023, representing an almost 8% increase year-on-year.

Meanwhile, digital advertising spend in Indonesia is expected to total USD 2,28bn by end of the year, Statista said in its June 2022 report. This amount is projected to increase by almost 12% year-on-year in 2023 to USD 2,55bn.

“With our Social Commerce capabilities as well as Retail Media solutions, we’re well positioned to help advertisers ride this new wave in digital advertising that is designed to drive actual business outcomes for brands.”

Vietnam’s agency roadshow yields multiple business leads

To increase awareness on the Entravision MediaDonuts brand and create more business opportunities—these were the primary objectives of the Vietnam team when they held a series of talks with the big six agencies in the country. The EVCMD team visited the agency people at their workplace to talk about new advertising platforms, the latest marketing trends, and customer insights.

They held six sessions with a total of about 200 attendees that include the Ad Operations teams, Trading Heads, Planning Director, Strategist, and Digital Marketing Officers, and the feedback from the attendees has been overwhelmingly positive, with opportunities already in the works!